God showed me that his logo for the clothing line would be a white cross to represent purity that our sins have been forgiven. And a red heart beat going across the cross to show the blood his son Jesus shead on the cross for our sins. God spoke to me saying, "it must be his son's heart beat and not anyone else's." I said, "God where am I suppose to get your son's heart beat at?  There was no google back in the day."  I received no answer.  So I just prayed on it.  Then he came to me and showed me the vision of writing Jesus Loves as a heart beat.  And that's how God's logo was born.